Monday, 4 January 2010

Secrets To Choosing The Right Affiliate Marketing Products

In order to become a successful affiliate marketer there is one thing that you need and that is a product to match your chosen topic. For example, let’s say you decide to promote the topic of golfing, in such a case you will require a product that relates to golfing. It could be an affiliate product entitled, ‘ How to improve your golf swing’ or ‘Golfing Tips From Tiger Woods’ (although at this time you may want to choose a different golfer!)

Nevertheless, the main aim is to choose a product to match the topic. To choose a product I recommend you go to the main affiliate network site of Clickbank, it’s the largest affiliate marketing merchant with thousands of digital products.
When searching Clickbank you will want to choose a product that is ideally selling well and making money. There is no point in selling a niche product that only a handful of prospects would buy.

So, how you can tell if a product is a good choice? First, take a look at the gravity number. Clickbank is the only program that provides this indicator. You can find the grave number when you search the Click abank Marketplace for relevant affiliate programs. This grav number represents a unique calculation by ClickBank that takes into account the number of different affiliates who earned a commission by promoting a product over the past 8 weeks. Since more recent transactions are given a higher value, this number can give you an idea of what products are “hot” at the moment, in terms of being promoted by many affiliates and making a good number of sales.

In this example you will see that this product is in the Health & Fitness category and has a grav number of 398.91, indicating that it is a hot product.

However, don’t get too excited as a high gravity can also indicate that there will be a lot of competition in promoting this product. Unfortunately, on other Affiliate Merchant sites you cannot tell how well a product is selling from the sales page and there may be a possibility that they have inflated their sales figures, therefore a little more research on your part may be necessary.

It might be a smart move, if you decide to promote a new product. But how well it sells does depend on the niche market you choose. When a product is new it is likely that there will not be too many people at the start or launch, this gives you the opportunity to be at the forefront of promotion before the market becomes saturated, and too much competition from other affiliates arises.

Another way to research an affiliate product is through Google. Simply type into Google the keywords relating to the product you wish to promote. You will get a list of websites and other keyword combinations. If the list of websites comes back with Take note that not all of the keywords will give you websites that run related affiliate programs. However if they do run their own affiliate program, ensure that it pays instant commission otherwise you run the risk of not getting paid. Check that the affiliate program is up-to-date as sometimes the site can be run down, a sure indicator that you will not get paid.

Staying with health & Fitness a search on Google reveal that there are 100,000,00 websites promoting weight loss products. That indicates that it is a market that is saturated and will probably cost you a few dollars on the PPC program. It also breakdowns in the box the number of websites per keyword wording. eg. the first keyword 'fast weight loss' had 34,000,000 websites competing for that keyword.

The advice would be to steer clear from the category with some much competition, but if you know how to use long tail keywords properly you can still market your product, by narrowing your target audience through keywords that do not generate so much competition.

So what makes a good product?

When you are looking at affiliate programs you have to know what makes a good product. I believe a good product is one that is relevant to its market and provides a solution to the searchers problem. Browsers are searching the marketplace for a reason and if your product does not meet its needs it will not sell. However, if your product provides the information they are looking for, then it will make money. If you present your product in a wishy-washy and vague format it will most definitely turn prospects away and will you not earn a cent.

Another aspect you need to consider when joining an affiliate program is whether it provides accurate tracking. This is important, as you want to know where your prospects are coming from, what is working for you and what is not. If you’re an affiliate who pays for advertising, not understanding what’s not working and why, can cost you a lot of wasted time and money. Even if you only use free promotional methods, you’ll still waste a lot of valuable time if you don’t analyze your efforts and make improvements based on that analysis.

You also want an affiliate program that pays a decent level of commission. Everyone wants to get paid! But promoting a product at $7 - $10 may not be worth your while unless it converts at a massive rate. If you were spending hours per day promoting an affiliate product for such small amount that gives you one sale a week, I would forget about it and find a new product to promote. You want to paid well for your work don’t you? I mean you would not go out and get a job for $3 an hour, would you?

Affiliate resources another consideration when choosing an affiliate program. If the affiliate program offers resources like, banners and images to put on your website, classifieds ads, articles and PPC ads, then it will be easier for you to promote their products. These resources will save you money. Steer clear from affiliate programs that expect you to create your own resources. It will cost you to create banners and images and could work out quite expensive. A good affiliate program will provide resources.

I hope you found this helpful

To Your success

DeAnna Dubois

Links to consider
· Clickbank
· Commission Junction
· Linkshare
· Ebook wholesaler
· Affiliate window

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