Friday, 1 January 2010

Insider Tips To Successful Affiliate Marketing

Have you heard the affiliate marketing saying:

To be successful as an affiliate alla you have to do is join any affiliate program, slap their banner ads onto a basic web page, and HEY PRESTO, you've got an INSTANT web business that will make you money quick and easy!!

YES, well let me tell you that it is a a complete myth. Of course you can make a lot of money by marketing other peoples' products on the Internet, but there are no shortcuts to instant wealth.

In order to build a successful affiliate business you need to plan, research, and unlike what many websites and so called affiliate experts tell you, work.

So if you're thinking of starting your own Internet business promoting affiliate products, I have four strategies for you to follow. These strategies will GUARANTEE you earn the maximum amount of commissions...

Strategy #1: Choosing A Niche Market

Now this may sound a strange thing to say but, I would advise that you Do NOT get started by choosing the affiliate program you want to join!
Most make the mistake of picking the products/service they want to promote first, because:
• It looks like it would be fun to sell
•they think people will want them
•they offer the highest commissions
•A lot of people are promoting it, then it must be good

Let me put you straight, of you choose your niche market because of the aforementioned, you won't be doing yourself any favors.

It will be a diaster. You'll end up with paying for driving qualified traffic to a site that is failing. Pay-per-click marketing can work out extremely expensive.

As I said before, plan and research. So do your niche market research first...
•What are your interests?
•What kinds of problems are people going online to try to solve, within your areas of interest?
•Which of these problems seem to be neglected by most of the sites out there?

Identify a group of people who are desperately trying to find something online without success -- and then offer them that something. They'll snap it up quickly, believe me.

Strategy #2: Make Sure Your Products Are Relevant and Related

Don't put all your affiliate programs on one page. I can't tell you how many times I've come across websites that market every single affiliate program from cheap holidays and dog food recipes to find your perfect mate. Those banner ads you receive when you sign up for an affiliate program should be advertised to market that affiliate program alone.

I call them the "cheap market" sites, and they're a complete waste of time!

I cannot stress this enough. Any product you promote should closely related to your niche, and closely related to each other!

Otherwise, you are going to encounter problems finding qualified traffic for your site, and you'll have even worse nightmares writing a copy that directly relates to your visitors' needs.

But worse than anything you could imagine you run the risk of hurting your credibility.

That's because, you are going to come across as someone who is only interested in making money and really interested in what your visitors really want.

Strategy #3: Build A Strong Opt-In List, Then Establish Lasting Relationships With Your Subscribers

As an affiliate marketer, one of the main stays of your online business is to build a strong Op-In List. So make sure you start with a strong opt-in offer that offers useful, relevant information. Then, follow-up with more relevant free information, which will be the beginnings of a bond between you and your opt-in member.

Once you keep sending reliable, relevant information and prove to your opt-in list that you are a good source for useful information ...the more they will look forward to hearing from you and trust your opinion. In turn you will become more successful.

As time goes by and you build a relationship with your subscribers, you're creditionals will be recognised as you establish yourself as an expert in your field. This will make it easier for you to recommend products as your recommendations will be respected and seen as marketable.

Strategy #4: For Maximum Conversions Personally Recommend Your Products

If you were in the market for the best games console, would you be more inclined to purchase a particular brand because you saw an ad for it on tv, or because a friend that you trusted recommended and raved about its features and that it was the best games console on the market?

You'd go with the recommendation, right?

Yeah, most people would...

... that is why putting down a whole bunch of affiliate banners or links on your website, and then hoping that someone -- anyone -- will come along andclick on them, is NOT going to make you any sales.

You have to remember, you've been building a relationship with your customers through email marketing, they've grown to trust you and view you as an expert, so now they're open to your opinion.

This is the time to build on that and tell them about the products they should consider purchasing, and why they should own them.

In fact, they'll actually appreciate the recommendations, and as a result, your conversion rates will sky rocket!

I cannot give you a magical affiiate marketing formula that will let you enjoy instant success online, but I can tell you that it is possible to earn substantial profits promoting other peoples' products...

If you do choose to build a business as an affiliate, you must start:

  • By clearly defining your market
  • Build an information-rich website that your audience will want to visit.
  • Only include products that are relevant, and take advantage of your site to build your credibility and establish yourself as an expert.
  • Be sure to build a large list of qualified subscribers, and take advantage of email marketing to both build lasting relationships, and promote your products.

With the right planning, research and a reasonable amount of work, you'll be well on your way to a successful website recommending affiliate products.

Stay posted as I will be writing more blogs on affiliate marketing.

To your future success

DeAnna Dubois


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